Our Leaders

Dawn Zifarelli

Chief Financial Officer

Dawn Zifarelli is Chief Financial Officer of The Dufresne Group, where she leads Accounting, Finance, Corporate Development, and Real Estate, while also overseeing Human Resources and Learning & Development. A CPA, CA with more than 25 years of experience in accounting and finance, Dawn brings strong financial leadership, strategic discipline, and a people-focused approach to TDG’s continued growth and transformation.

Connect with me on LinkedIn

Mike Pratt

Chief Executive Officer

Mike Pratt is Chief Executive Officer of The Dufresne Group, where he leads the company’s overall strategy, operations, and continued growth across its national retail network. He brings extensive executive leadership experience from across the retail and service sectors, including former CEO roles with Best Buy Canada, Guitar Center, and Connect Hearing. Known for leading teams through growth, transformation, and operational change, Mike is guiding TDG through its next chapter as one of Canada’s leading home furnishings organizations.

• Hometown: London, Ontario

Connect with me on LinkedIn

Kevin Hook

President, Ashley Canada

Kevin Hook is President of Ashley Canada at The Dufresne Group, where he leads the continued growth and development of the Ashley brand across Canada. With executive-level experience in marketing, merchandising, and strategy, Kevin brings a strong focus on innovation, growth, and guest experience to one of TDG’s key retail brands.

Connect with me on LinkedIn

Adam Powell

President, Dufresne

Adam Powell is President of Dufresne, where he leads the brand and its subsidiaries across Canada. With more than 25 years of retail leadership experience, including extensive work in digital and omnichannel strategy, Adam oversees Dufresne retail stores, the Dufresne Retail Solutions Group, TDG’s partnership with the North West Company, and the company’s digital business. He brings a strong focus on growth, customer experience, and transformation to Dufresne’s continued evolution.

Connect with me on LinkedIn

Ian Ahvenniemi

Executive Vice President, Logistics

Ian Ahvenniemi is Executive Vice President, Logistics at The Dufresne Group, where he leads the teams responsible for Supply Chain, Logistics, Distribution, Transportation, Repair, and Guest Care. With a focus on operational excellence and the full customer journey, Ian helps ensure that the guest experience continues beyond the sale, through to the moment their product is delivered and set up in their home.

Connect with me on LinkedIn